Biometric, Photographic, and Law Enforcement Product/Market Development

There is an adage in product development and marketing that suggests that “drinking your own bathwater” is not a good thing- meaning that there comes a time when your product concept, prototypes, or first run of product needs to go out into the “real world” to see how it is received, not just examined in conference room presentation theory. We have extensive product development, marketing, and sales experience in biometrics and photography, as well as other law enforcement, scientific and technical areas, and  can set up and/or populate market research panels and focus groups, conduct field testing among prospective customers, survey target market groups for early reactions, and conduct controlled test markets- and do it all from within the “blue wall” as part of the fraternity of law enforcement professionals. Our extensive market contacts brought about by over 40 years of training law enforcement personnel give us access that is hard to come by, and very valuable in finding the truth about products.

Our experience in the biometric and identification marketplaces lends itself to supporting vendors of electronic fingerprint (livescan), identification systems, jail management/records management, AFIS, photographic technology and image management, evidence inventory and control, and others who wish to approach or currently sell into this market, with all the advantages for sales and marketing positioning that comes from working from within the community. Let our insights improve your foresight, as well as your sales and profitability. Contact us- we can help you improve your products, your sales, and your bottom line.

Client references available to seriously interested entities.